Photographer / Adventurer / Cinematographer / Artist

William Lowry is a content creator focused on sports storytelling, culture-driven visuals, and social-first campaigns. His work lives at the intersection of athletes, fans, and performance—using motion, design, and narrative to build meaningful connections through sport.

He has worked across team, university, and grassroots levels, developing content systems and creative concepts that scale across platforms. From directing social-first shoots and designing season-long graphics packages to developing short-form athlete films, William focuses on creating work that feels authentic to the game while performing in fast-paced digital environments.

Currently, William serves as the Creative Lead at CitySideLax, where he helps shape visual systems, lead content production, and collaborate with marketing and social teams to deliver high-performing campaigns. His work has contributed to millions of views across platforms while supporting athlete partnerships, seasonal launches, and live-event storytelling.

Alongside his role at CitySideLax, William has produced gameday content and media-day shoots for Iona University Athletics and collaborated on projects with lacrosse programs across the Northeast and Pacific Northwest. Across every project, he brings a deep understanding of sports culture, platform-native storytelling, and the creative discipline needed to execute at scale.

William is driven by work that highlights athlete identity, builds culture, and captures the energy of sport—whether through social content, motion design, or documentary-style storytelling.

ABOUT WILLIAM